The 10mm Auto has had a checkered past with lots of fits and starts. It started out with Norma loadings that sent 200 grain bullets at 1200 FPS. Awesome performance, no doubt, but such loads broke 1911-series Colt receivers, which set the caliber back considerably. The 1006-series S&W stainless steel pistols thrived on Norma-level loads, as did its original platform, the Bren 10. The Bren looked so much like the CZ-97 pistol that I thought SURELY CZ WILL BRING OUT A 10mm ON THIS PLAFORM. But not yet.
Those Norma loads are a mite fierce, and between the Colt breakages and FBI's experience with the 10mm (which was "mixed", at best), some changes got made to the loadings. FBI's answer was a Federal load only slightly more powerful than the 40 S&W, 180 grain JHP at about 1030 FPS, known none-too-politely as the "FBI Lite 10mm".
Most ammo makers load a 180 grain bullet at 1125-1150 FPS. Winchester's Silvertip (my favorite factory load) runs a 175 grain JHP at about 1225-1250 FPS. These supposedly don't break 1911-series frames, and are my limit in the Glocks. As said above, they are a handful in that G-29. 16 of them on deck in the G-20 are very reassuring when afield, though--with 30 more in mag pouches. 46 rounds of WW STHPs in 10mm will do to ride the river with.
One thing the 10mm Auto is NOT--it is not a magazine-fed 41 Magnum, nor is it "No better than the 357 Magnum". It rides in the middle between those two calibers. That's not bad placement at all.