Pete, you know....
That controlled and rapid flood of metal gets the cavity full before any part of the casting begins to freeze. That way the dendrite structure will form evenly throughout the bullet and the bullet will shrink evenly as it cools, and further, the bullet will "flow" consistently when it is fired and resist un-even slumping and collapse when pushed to the plastic state.
If you cast so a big slash of alloy goes up the side of the nose, freezes, and then gets filled over as you dribble alloy in the rest of the way, the bullet will not have a homogenous structure. Of course the mould and sprue plate have to be kept at optimum temperature for any hope of consistency of structure to occur.