it's just Alliant's pile on the H-110 bandwagon.
in the last few years thing have changed, but not really.
Hodgdon and Alliant got into this thing where they overlapped the other guy's products in a bid for king of the hill bragging rights.
target-blue-green-unequal-clay dot, 20/28, universal, and the MP series of powders are all back and forth copies of something else.
the first four are already being phased out, because they missed the mark in both price and performance [based on the marketing promises]
the Enduron and CFE series of powders are all just the newer base stocks that will eventually replace the old standby's as the EPA gets unleashed on the powder industry here in the states.
[you know so we can become ISO certified like our European counterparts]
anyway,,, their great claim is more in the washing process that reduces waste [and the type] going downstream, rather than them actually being a better powder.
look where they all are starting to fall on the burn charts, 3031-4895-4350-4198-335 etc. all have a new Enduron or CFE type counterpart,, or will in the near future.
watch when powders are available and see how many of the old standby powders are now once again [for the 4th time] newer 'cleaner burning' powders.