Lot of truth in that.
Had a little old lady call us out to a semi-assisted living community some years ago for a carpet cleaning estimate. Upon inspection it looked like someone had a ton of accidents or her place had been flooded & improperly mitigated(turns out it kinda was...eewee) I asked if she knew what the stains were from. Yes, she replied.....but she wasn't saying. To save her anymore embarrassment, I assumed the worst & we fixed it up real nice. Did that for her once or twice a year for the last 6 years of her life.
We gave her 1956 pricing, doubt we ever made a dime cleaning for her. We did however brighten her day the best we could, & recieved several good referrals from her cheerleading about our helping her.
I'll save the worst, you don't wanna hear about the old guy with the bag accident, the hemorrhaging old lady, the stabbing clean up, what the police asked me to remove from one unlucky officers back seat, or what happens when a sewer backflow prevention device turns into an inflow assistance device.